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DEBORAH MORTIMER
Dec 20, 20243 min read
Navigating the 2025 Changes to the USPTO Trademark Application Fees and Process
Changes Take Effect January 18, 2025 As of January 18, 2025, U.S. Patent and Trademark Office (USPTO) is implementing significant changes...
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DEBORAH MORTIMER
Sep 27, 20244 min read
The Power of the Cease and Desist Letter
A Strategy for Protecting What's Yours As the owner of a trademark or copyright, one of your most important responsibilities is policing...
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DEBORAH MORTIMER
Sep 16, 20244 min read
Understanding the Distinction Between Business Entity, Trade Names and Brand Names: A Trademark Perspective
An entrepreneurial journey often begins with choosing a business name. Many entrepreneurs mistakenly believe that a unique business name...
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DEBORAH MORTIMER
Jul 25, 20243 min read
Have an Idea? Secure Your Brand's Future from Day One!
So, here’s a common trademark misconception: "You have to have an established business and must be offering/selling goods and or services...
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DEBORAH MORTIMER
Jul 8, 20244 min read
How Strong is Your Brand ?
How to Choose a Strong Trademark for Your Brand If creating top-notch products and exceptional services is the foremost aim of every...
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DEBORAH MORTIMER
Jun 25, 20244 min read
Understanding the Different Types of Trademark Protection:
Did you know that there are different levels of trademark protection?
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DEBORAH MORTIMER
Oct 9, 20232 min read
Understanding Trademarks: A Comprehensive Guide for Business Owners
Trademarks are a foundational element of any business's intellectual property strategy, serving as distinctive identifiers that...
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DEBORAH MORTIMER
Jun 27, 20234 min read
Should You Use Trademarks in Your Writing?
It's easy to see the temptation to use real brands in fiction writing. Real brand names can create a sense of realism and authenticity in...
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DEBORAH MORTIMER
Nov 30, 20223 min read
A Tale of Two Registers: Principal Register vs. Supplemental Register
The United States Patent and Trademark Office (USPTO) has two registers where registered and pending trademarks are listed. The primary...
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DEBORAH MORTIMER
Nov 30, 20222 min read
Register a Trademark for a Book Title? Yes, It’s Possible.
An author’s work is as precious as a child is to a parent. In fact, many authors will tell you that their work is their baby. From the...
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DEBORAH MORTIMER
Nov 30, 20223 min read
What is a Trademark?
So, you started a business and came up with a terrific brand name, logo, or tagline. Maybe you’ve already started using it, or perhaps...
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DEBORAH MORTIMER
Nov 30, 20224 min read
Common Trademark Registration Myths and Misconceptions
A trademark can be registered by anyone, even if they’re not in business or don’t intend to actually use it. This is a common...
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